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Text Box: There are several components to an ad. If you’ve hit the nail on the head with one or two, but missed the boat on another, it won’t be as effective as it could have been. Good layout, good copy, great photos and enticing headlines make for a good ad. Layout should be left to the experts. You don’t want your clients to decide to sell their own homes for the same reason that you should not design your own ad. You are not an expert at design; you are an expert at selling houses. You took classes and hopefully continue to take classes to protect your client’s most valuable asset. Graphic artists have also taken classes and have a special eye for a good layout. Use their expertise. Although layout should be left to experts in that field, the message in your ad should come from you. This is what you know best. Even though the message and technical information comes from you, marketing gurus and advertising specialists can help with how to present your

Text Box: message. For instance, you may want to tell your audience that they should “Buy Now”, but you need to convey that message so it is not only read, but also understood with urgency to act. You want to engage your reader and talk with them, not at them. Enough can’t be said for crisp, clear, high-resolution photos. Picture this: the perfect layout with the perfect copy

Text Box: and action grabbing headlines with a blurry photo. If you don’t take the time to get that perfect shot or at least the very best the property will allow, you have wasted your efforts with the other components. Take more than one shot and don’t rely on MLS photos. MLS photographers don’t have time to … ’ click here to continue

See The Big Picture

By Jodi Devillier—Real Estate Reviews

Featured Members: Find out more about these CCRIM Members

CCRIM News

Inflate Your Space

By Cathy Lee, accredited staging professional

Text Box: In every home there is at least one room that the homeowner desires larger. In my staging business, I believe the key to increasing the perceived size of any small

Text Box: area is to maximize the function of the space while minimizing the clutter. Clutter can make any size of space seem smaller. By discarding the items that you don’t need and organizing the rest, you will create an efficient feeling throughout the room. If you must keep some if the items that were generating the clutter, then try as best you can to keep

Text Box: them to a minimum. I feel a simple décor is best for small spaces. Light, airy fabrics absent of print or pattern will enlarge the area. When selecting furniture, try to utilize larger pieces that are tall and contain hidden storage spots. The final way to add appeal to every room is add as much natural light as possible.

This Month’s Sponsors

Equity Share Funding—Paul Gigliotti

First Horizon Home Loans—Tom Proell

Old Republic Title Company—John Ottoboni

Washington Mutual—Estella Slikker

Last Month’s Sponsors

Bank of America—Margalit Ir

Residential Pacific Mortgage—Nate Ellis

Wells Fargo—Deanna Martin

Deal Makers See who is doing business with CCRIM Members

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Submit your article for consideration to Nate Ellis—Residential Pacific Mortgage

2007 Realtor of the Year

R Rafael Quintero

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2007 Affiliate of the Year

Pacific Mortgage

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